Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve
Your Groundbreaking Framework for Measurement and Reporting Most people find measurement, analytics, and reporting daunting—and L&D professionals are no diffe
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users