Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sus
This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of ch
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep
Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible