Download or read book The Semiotics of Heritage Tourism written by Emma Waterton and published by Channel View Publications. This book was released on 2014-01-09 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new way of understanding heritage tourism that focuses on what people feel and not just what they see. Traditionally, semiotics points to the study of signs and symbols, and how we use them to make sense of the world. Here semiotics is extended into our other senses as part of what it means to experience heritage as tourists.