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Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani
The Customer Centricity Playbook
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Authors: Peter Fader
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
The Customer-Driven Culture: A Microsoft Story
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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform thei
Creating the Customer-Driven Library
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Building libraries on the bookstore model.
Winning with Customers
Language: en
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Authors: D. Keith Pigues
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Type: BOOK - Published: 2010-08-13 - Publisher: John Wiley & Sons

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Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the