Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform thei
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the