Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and acad
At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect
In Cities, Museums and Soft Power, museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address som
Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European em
This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forw