The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing ab
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t