The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has cha
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has cha
California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to
A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between