Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for t
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in whic
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers w
Beginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application
The Graphical User Interface (GUI), as the most prevailing type of User Interface (UI) in today's interactive applications, restricts the interaction with a com