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Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Language: en
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Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Language: en
Pages: 386
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Type: BOOK - Published: 2019-11-15 - Publisher: Universal-Publishers
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a
Language: en
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Pages:
Type: BOOK - Published: 2018 - Publisher:
Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of techn
Language: en
Pages: 252
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Type: BOOK - Published: 2020-07-13 - Publisher: Springer Nature
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
