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Language: en
Pages: 162
Pages: 162
Type: BOOK - Published: 2010-04-08 - Publisher: Pearson UK
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have a
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2010-01-27 - Publisher: Pearson UK
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2007 - Publisher: Tcb Incorporated
"The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder an
Language: en
Pages: 90
Pages: 90
Type: BOOK - Published: 2022-09-06 - Publisher: David De Angelis
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and ef
