Basic Marketing Research

Basic Marketing Research
Author :
Publisher : Houghton Mifflin
Total Pages : 0
Release :
ISBN-10 : 0030983673
ISBN-13 : 9780030983672
Rating : 4/5 (672 Downloads)

Book Synopsis Basic Marketing Research by : Gilbert A. Churchill

Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.


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