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Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing
An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Language: en
Pages: 220
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Type: BOOK - Published: 2014-02-01 - Publisher: Morgan James Publishing
“A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief
Language: en
Pages: 0
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Type: BOOK - Published: 2015 - Publisher:
Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that answers thes
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2020-03-24 - Publisher: Free Press
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const
