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The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low
Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the met