Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current tr
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption
Programmatic advertising is the most exciting thing that happened in marketing in a long time- perhaps since the advent of mass advertising itself. This book of
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling.
This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. Y