Download or read book The Practitioner's Guide to User Experience Design written by General Assembly and published by Grand Central Publishing. This book was released on 2015-01-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.