From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket
The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China". This complete summary of the i
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight fro
This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese compani