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Type: BOOK - Published: 2006-01-23 - Publisher: John Wiley & Sons
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from se
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Type: BOOK - Published: 2022-03-31 - Publisher: transcript Verlag
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens t
Language: en
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Type: BOOK - Published: 1992 - Publisher: Prentice Hall Press
Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motiv
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Pages: 132
Type: BOOK - Published: 2010-09-07 - Publisher: Penguin
Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strat
