Download or read book Getting To Big:The Small Way written by Prestipino and published by Tata McGraw-Hill Education. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can small changes-incremental and constructive-create big profits in a business without subjecting it to undue costs and unacceptable risks? The answer, discovered Oracle veteran Frank Prestipino, is yes. In Getting to Big the Small Way, Prestipino details how he helped Oracle increase demand-by thinking small and adopting a focused strategy for growing profitability and demand in specific target markets.Using his experience at Oracle to illustrate this proven approach, Prestipino presents concrete techniques for identifying where small, low-risk changes will yield the greatest gains. He then provides the necessary tools for implementing the strategy to trigger big advances to market share, competitiveness, and the bottom line.